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    H&M Studio SS22: Das ist Devon Ross

    Sie sieht nicht nur aus wie ein wahres Fashion- und Rock’n’Roll-Kind, sie ist es auch. Das neue It-Model der Fashion-Welt heißt Devon Ross, und mit ihrem punkigen Haarschnitt und dem Grunge-Make-up könnte sie quasi jeder Ära angehören – das macht sie zum ultimativen Model für die H&M Studio SS22 Collection. Die neue Studio Collection vereint das Beste aus der 80er-, 90er- und Gen-Z-Mode und bietet damit eine Auswahl an Kleidung und Accessoires, die einfach Laune macht und von der man nicht genug bekommt. Wir trafen Ross, die in der neuen HBO-Serie Irma Vep zu sehen sein wird, hinter den Kulissen des Shootings zur Studio Collection in London, um uns mit ihr über die neue aufsehenerregende Kollektion sowie über Musik und Style zu unterhalten.

    the idea of mixing luxury and mass-market fashion is very modern, no one wears head to toe designer anymore

    There has to be a balance between your mental satisfaction and the financial needs of your company. A girl should be two things: classy and fabulous. I can design a collection in a day and I always do, cause I’ve always got a load of Italians on my back, moaning that it’s late. Sometimes the simplest things are the most profound.

    I never look at other people’s work. I can’t get sucked into that celebrity thing, because I think it’s just crass. Give me time and I’ll give you a revolution. I can’t get sucked into that celebrity thing, because I think it’s just crass.

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    Luxury will be always around, no matter what happens in the world. There is always the new project, the new opportunity. Attention to detail is of utmost importance when you want to look good. I have a fantastic relationship with money. I use it to buy my freedom.

    Elegance isn’t solely defined by what you wear. Clothes can transform your mood and confidence

    Confidence. If you have it, you can make anything look good. Abstinence from coffee, tobacco, and alcohol by many Adventists has afforded a near-unique opportunity for studies to be conducted within that population group on the health effects of coffee drinking, free from confounding factors.

    I think the idea of mixing luxury and mass-market fashion is very modern, very now no one wears head-to-toe designer anymore. I want people to be afraid of the women I dress.

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    Fashion moves so quickly that, unless you have a strong point of view, you can lose integrity. I like to be real. I don’t like things to be staged or fussy. I think I’d go mad if I didn’t have a place to escape to. You have to stay true to your heritage, that’s what your brand is about.

    Elegance is not the prerogative of those who have just escaped from adolescence, but of those who have already taken possession of their future.

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